Sherlock Holmes actor Benedict Cumberbatch is to lead a new campaign to raise savers' awareness of the scheme that will protect their money if their bank goes bust.
Benedict Cumberbatch has voiced two radio clips which promote savings and deposits protection.
2:09PM BST 08 Aug 2013
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The Financial Services Compensation Scheme has hired the award-winning actor
to voice over its new campaign, which is costing the industry £3m.
There will be two radio clips which promote savings and deposits protection to
consumers – with the aim of improving financial stability by instilling
consumer confidence.
The FSCS, which is funded by a levy on financial firms which ultimately could
be passed on to consumers in the pricing of products, has defended the high
cost of the campaign by insisting that the financial services industry
spends far more on marketing every year.
It said: "The campaign budget of £3m equates to less than 0.5pc of the
amount spent yearly by the financial services industry on marketing and
advertising.
"This campaign has the support of the industry organisations and trade
bodies who see benefits in consumers being more aware of FSCS protection.
The costs of the campaign are shared across the full range of financial
services and do not result in a large bill for any firm."
